About

Think of Chafed & Cranky as that reliable training buddy who always keeps it light. We’re here for you, but we’re not here here for you, if you know what we mean…we’ve got a race to finish, too! We’re not the rah rah type that cheers you on and strokes your ego and spouts motivational speeches when it gets sucky. But we will help you laugh at yourself, and we’ll always laugh along with you.

Our goal is to grow the sports we love. We invest in events, teams and athletes who focus on bringing new people in, setting them up for success, and convincing them that almost vomiting on your own shoes is, in fact, fun.

Founder Profile

For years Chafed & Cranky founder, James Simpson, felt the pain of juggling a corporate job, frequent travel, family time, and some semblance of sporting ambition. In 2023, after heroically failing to balance any of those things, he decided to chuck it all and combine two passions – endurance sport and coffee. Sports brands tend to focus on performance (look at this pro athlete drinking our amazing drink that might also make you a pro athlete), but James wanted to create a brand that’s more representative of the 99% of folks who are just out there enjoying their chosen sport with their friends, for nothing other than enjoyment and the free bananas on course. So, he invested his kids’ college fund to partner with one of the best coffee roasters in the US and build the Chafed & Cranky Coffee Co.

  • Hobbies:

    Nursing his coffee habit
    Triathlons
    Looking at gear he can’t afford
    Entertaining his family with hilarious stories about how he might actually be too old for this.

  • Life Goals:

    To project confidence while wearing head-to-toe spandex.
    To tell the bike shop mechanic what’s wrong with his bike using terminology that’s even vaguely accurate.

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